About Us

A senior team that combines business experience and leadership development. Solid, approachable, and committed to making things happen.

We are all senior professionals. This allows us to engage at any level of the organization with real credibility, judgment, and depth of dialogue.

We combine two capabilities that are not often found together: we come from the business world — including strategy consulting, HR leadership, and corporate strategy in large organizations — and we are also experienced coaches and facilitators with years of practice. This is what enables us to step into the most demanding moments, integrating business and people to make things truly happen.

We have been working together for almost ten years — and it shows.

Sectors: energy, pharmaceuticals, hospitality, technology, infrastructure, finance

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The team

Alexandra Martín de Cabiedes

+10 years in cultural transformation and leadership · Previous experience in business strategy (Acciona, EDP – INSEAD MBA)

Pablo Barrientos

+15 years in cultural transformation and leadership · Previous experience in strategic consulting (BCG) and marketing strategy (BBDO, Prophet)

Ángel Cruz

+20 years supporting Executive Committees · HR and Operations Director at IBM, Siemens, Danone, Thales and Altran · Professor at several business schools

Marta Hernández

+7 years in cultural transformation and leadership · Previous experience in international financial auditing (KPMG and Deloitte, Luxembourg).

Connect business, culture and people with a practical and results-oriented approach. She is driven by helping people grow while keeping the business’s core values in mind.
Senior Industrial Engineer (UPM / École Centrale de Lille) · MBA from INSEAD · Master’s in Psychological Intervention · Certified Co-Active Coach and member of The Leadership Circle (TLC)

It provides strategic business vision and analytical skills, combined with a systemic perspective on change. He particularly enjoys fostering cultures that generate growth for both companies and individuals.
Senior Forestry Engineer (UPM) · With training in Psychology · Executive and Team Coach · Certified in MBTI and NLP

Professor at business schools in the areas of Human Relations, Executive Coaching and Leadership Skills. He brings a human touch and distinctive leadership experience to supporting senior management.
Bachelor’s Degree in Economics · Master’s in Organizational Development (GR Institute, Tel Aviv) · Master’s in Coaching and Mentoring (Oxford School) · Certified Team and Relationship Coach (ORSC/CRR)

One of its differentiating strengths is the ability to manage complex projects with rigor and structure — something critical when cultural transformation operates at scale. He is particularly motivated by turning ideas into action.
ADE (Comillas Pontifical University / HHL Leipzig) · Master in Auditing and Leadership ICADE-Deloitte